Selecting a learning management system (LMS) is tough. Consider this. There over 600 LMSs according to the 2016 Top 50 LMS Report from eLearning247. Talk about too many choices. But what makes the evaluation process even more difficult is that in order to select the right LMS for your customer education business, you also need to understand and consider the current maturity level of your organization, while at the same time knowing where you want your customer education function to be in two or three or even five years.
In other words, selecting an LMS is just as much about selecting the right technology, as it is about selecting the right LMS for your current and future business needs.
Sounds daunting doesn't it.
If you want to run a successful customer education function, whether as a for-profit business accountable to revenue and profit numbers or as a service that you include as part of your customers' product subscription, you will need a learning automation tool as part of your learning stack.
Considering how difficult the LMS selection process can be, we wanted to help.
We just published a new book called Choose Wisely: A ServiceRocket Guide to Selecting the Best LMS for our Success, we cover these issues and help you create a process that will help you make the best decision you can.
In this LMS guide, you will learn:
The importance of understanding your organizational needs before beginning the selection process.
What to consider about your current state and where you want your training business to be in the future.
How the learning experience should or could match your overall brand experience.
About flexible ways to price and package training to maximize sales or registrations or attendance or whatever metric matters to you most.
To understand the difference between LMSs designed for employee training and LMSs designed for customer training. There is a big and deliberate difference.
What questions to ask vendors. And this might be the most important part of the book. At the beginning of each chapter, there is a question that you can use a baseline for asking your own questions of vendors (and of your internal team, for that matter).
No LMS is perfect (Yes...I know...the understatement of the year). And there is no such thing as the best LMS. However, you can select the right LMS for you, by taking a two-pronged approach, by considering:
The philosophy behind each LMS (the "Why" behind each LMS). Why it is designed the way it is. What is the vendor trying to accomplish? How did the vendor decide to tackle the crowded and competitive LMS market.
Your needs and organization maturity today and where you want your customer education function to be in the future.
We believe this book will help you with that approach and help you select the best LMS for your success. Click on the button below to download the book.
Call for Comments
What criteria did you use to select an LMS?
How many vendors did you evaluate?
What were the top 3 criteria in your selection?
Originally published Mar 3, 2016 1:00:00 PM, updated Mar 3, 2016